Post by Sparrow Realty Group & Rentals.
We enjoyed this excerpt written by Warren Buffett on real estate investing. We took away the following lessons: -“You don’t need to be an expert in order to achieve satisfactory investment returns.” -“Focus on the future productivity of the asset you are considering.” -“…I am unable to speculate successfully, and I am skeptical of those who claim Read more about Warren Buffett on Real Estate Investments[…]
A property owner recently emailed me to send them our “tenant relations program.” I responded with an email that began, “Our tenant relations program?” I asked. “Uh, we don’t have a tenant relations program. It is not a list of tasks that we do. It is more foundational than that. It is who we are and permeates all our relations with tenants.” The email went on to list what follows:
All of our service staff who relate to tenants (Brian, Ingrid, Sarah, Jessica, Julia, Marc, Luis, Matt & Kelly Kelly and the 30 vendors we employ on a regular basis such as plumbing or a/c service) have a service rather than a sales orientation. Jessica, for example, has worked as a genius at Apple. Luis, one of our two in-house handymen, is a paramedic/firefighter and spent seven years working for ServPro doing the same kind of work he assists us with. I was a pastor for 20+ years. We are all people people.
1. A trained photographer takes 100 high-quality, memorable listing photos using a DSLR camera.
92% of house-hunters search the internet for homes, and 60% of buyers select the homes they will view by the pictures they see on the internet. Many agents take crooked pictures with bad lighting and dubious framing on a phone because they forgot their camera. Our photographer uses a top-end Nikon digital camera with wide angle and other lenses, tripod for natural lighting, professional flash for darker rooms, and the “magic hour” for exterior pictures so they really pop. Homes advertised with DSLR (digital single-lens reflex camera) images are more likely to sell quickly for top dollar than are those marketed with common point-and-shoot photos.
2. We create a custom website for your home using your address, such as www.123MyHomeStreetAddress.com.
On this website we can post an unlimited number of pictures, a virtual tour, and video. Then you, everyone you know, everyone we know and all of our real estate partners have a powerful link we can email, share on Facebook and social media and 360+ real estate related websites.